28%
Increase in AOV with AI-Powered Upsell Optimization
How a DTC luxury fashion brand used behavioral AI to create high-converting product bundles and lift revenue—without increasing ad spend.
Industry:
Direct-to-Consumer (Luxury Fashion)
The challenge
Sasha+Z had a high-quality product line and a loyal base of repeat buyers, but their Average Order Value (AOV) was plateauing. Their team had tested several manual upsell ideas, but lacked the data intelligence and predictive tools to scale upsells across channels.
Our Approach:
Predictive Upsell Engine Tailored for DTC
We implemented an AI-powered upsell system that combined product affinity modeling with behavioral triggers to increase purchase value at the moment of decision.
Our strategy included:
Using Creatio’s “Next Best Offer” engine and Shopify data, we identified high-affinity product pairings (e.g., bestsellers frequently bought with accessories).
Added smart upsell offers during checkout and confirmation pages based on browsing history and previous orders.
Tested timing of upsells across in-cart, email follow-up, and in-app push to determine the highest conversion point.
Segment-specific offers created using behavior clustering—targeting new vs. repeat customers with different bundles.
Services Used:
AI-Powered Upsell Optimization
The results
“We thought we needed more traffic. Turns out, we just needed smarter upsells. YourCRO.ai’s AI stack plugged in fast—and the results were immediate.”
— Co-Founder, Sasha+Z
Increase in Average Order Value (AOV)
Conversion Rate on Upsell Offers
Increase in Customer Satisfaction Scores (CSAT)
